Patagonia launches sustainable jeans "Patagonia Denim"

The jeanswear fashion often pollute the environment during their manufacturing process, and the Patagonia brand is looking to change that with its new collection of sustainable jeans. Comprising 100% organic cotton grown without synthetic fertilizers, pesticides or herbicides, the relaunched "Patagonia Denim" line uses environmentally sensitive dyes that attach more readily in the fiber, and uses 84% less water and 30% less power than the means conventional.

It would be great if the jeans industry could copy this example.