Return of sustainability (Jetblue)

Highly questionable series metrics put forth from Jetblue in how to assess the ROI of sustainability practises - as discussed before they seems to have chosen a very liberal definition of the central sustainability concept.


http://www.sustainablebrands.com/news_and_views/new_metrics/brynn_mcnally/rosi_jetblues_unique_new_metrics_assessing_roi_sustainabili