Monday, October 26, 2015

Patagonia Whistle Blew on their own Scandal


It is not uncommon for the famous brands in the fashion industry to be involved in human rights scandal. In 2011, one of Patagonia’s manufacturing chains in Taiwan was involved in a human rights scandal by hiring illegal immigrants to work at low wages.  What makes Patagonia different is that it whistle blew on its own scandal. Instead of covering up the scandal, Patagonia made sure that its partners in the supply chain understood the values and costs of doing business responsibly. Towards the end of 2014, Patagonia drafted a migrant worker standard to be adopted by its entire supply chain. This standard will help set the bar for how clothing manufacturers should operate and end modern day slavery in manufacturing. In addition, this will inspire further-reaching change on social and environmental responsibility.

http://www.trulydeeply.com.au/madly/2015/06/17/patagonia-a-purpose-driven-brand-brand-agency-melbourne/

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