TerraCycle: Recycling won't solve the waste dilemma, but consumers can

CEO of TerraCycle’s suggest consumers to think about their shopping habits with aim to promote durabke and used products in closed look systems. According to hi 5% of the global packaging was recycled and 25% was dump in to oceans and 70% was burned.

Consumers understand sustainability based on low carbon economy and companies that focus on environmental and societal issues and have are becoming leaders in the market. The process of these companies is as follow:

In addition to this article, another article highlights that in case if consumers face with challenges in the waste industry, it is the responsibility of industry and professionals to teach consumers about practices and environmental and economical values. Due to these reasons some companies starting educational programs for consumers.

Based on these articles, it seems that Patagonia and Terry Cycle have similar goal and they can be competitors to each other.