“Adding Value through Branded Recycling Solutions” – a business model of TerraCycle that OMEGA Global Initiative can adopt

The article was written by Tom Szaky – CEO of TerraCycle.

TerraCycle can provide a branded recycling solution, while most of other companies are struggling for recycling by themselves. Tom Szaky suggested that by integrating this branded recycling solution into the value chain, a company can effectively create more values for itself and even for customers. With a branded solution, the company can communicate their brand more effectively than just doing by themselves.

For instance, that fact that Henkel partnered with TerraCycle in offering a recycling solution for anaerobic adhesive packaging did help Henkel itself communicate to its customers about its brand DNA of supporting responsible practices. Moreover, “Offering a custom, branded recycling solution adds value for current and potential customers by communicating that solving for its difficult-to-recycle anaerobic adhesive containers is part of who they are.”

Tom Szaky also advised that “When companies attempt to integrate sustainable enterprise into their branding strategy, transparency is essential.”

Such way of working with the partners of TerraCycle can be a good example for OMEGA Global Initiative. Because in fact, OGI is offering a sustainable system of water source preservation that other companies who are concerning about sustainability are also struggling for new solutions for recycling their water source. 

Adding Value through Branded Recycling Solutions