http://www.huffingtonpost.co.uk/entry/stella-mccartney-paris-fashion-week-sustainable_uk_57f36a2de4b056365584a8af
An interesting way to make a statement. I'm just wondering about its efficacy. As someone who has no problem wearing plain, solid colored t-shirts (and hoodies in the winter), fashion isn't exactly my thing. I never watch fashion shows, or pay attention to trends. I went out of my way to find this article, and would have never clicked it of my own volition (or visited the Huffington Post for that matter). So, I'm wondering, for the people who DO pay attention, what's your take? Is is effective? Or is it just another lukewarm marketing attempt?
Taken from the article:
"McCartney took advantage of the slogan tee trend to ensure it missed
nobody’s attention that her collection was “animal free” with “no
leather and no fur”.
"Models dressed in organic cotton muslin, eco-friendly suede and vegan
leather danced down the runway at the Opéra Garnier on Monday 3 October.
""Every single day, myself and my entire team are challenging ourselves
and the industry: what we can do better? So here we are, and this is
the start of our journey, and as you can see, we are not perfect but
something is better than nothing.
"“I’m hoping to share and encourage the industry to join in, and evaluate its environmental footprint for our future.”"
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