Stella McCartney’s First Release of Environmental Profit and Loss Account (EP&L)

After 3 years since its engagement in EP&L since 2013, Stella McCartney has just published its first report on its official website.

The report will help the luxury fashion brand adopt further steps on reducing its environmental impacts.

According to EP&L, its overall environmental impacts have increased since 2013 but if we look to the impact per kg of materials, it has considerably decreased. Apparently, with a strategy of expanding the product lines along with its existence in the world markets, the total impact will increasingly higher and higher. This could be one of the issues that Stella McCartney should put into consideration.

 

As a result of EP&L, its most impact on environment came from its supply chain, which explained for 90% of the total impact, particularly, raw material production and processing. This will pose a big challenge to the company because it has to share the suppliers with other fashion companies.

From there, Stella McCartney has planned to reform how it will use alternative kinds of materials, mostly through “using recycled and bio-based materials”. For example, for cashmere, they have planned to opt out using virgin cashmere but instead regenerated cashmere.

From the EP&L, Stella McCartney seems to stop tracing its environmental impact from raw material productions to its stores, warehouse and offices, but not going further into after-buy steps. This can be next consideration for the luxury fashion brand if they head toward sustainable purposes rather than just stopping at being a responsible company.

 

Reference

http://www.ecouterre.com/stella-mccartney-releases-first-environmental-profit-loss-account/

http://www.stellamccartney.com/experience/jp/press-room/stella-mccartney-announces-first-global-environmental-profit-and-loss-account-for-2015/

Stella McCartney’s 2015 Environmental Profit and Loss Account http://cdn3.yoox.biz/cloud/stellawp/uploads/2016/09/SMC-EPL-Final-Report-2015.pdf