Fast fashion industry are a huge contributing factor to negative environmental issue. Apart from using organic cotton, Zara now uses 100 percent recycled cardboard and teaming up with designers, etc to turn recycled boxes into chic DIY projects with tutorials and lastly recycling old zara clothes.
However, that is just one collection, it does not account for all of zara clothes that uses organic clothing. Critic are saying that this small collection is nothing in the grand scheme of things for a company that produces more than 900 million garments a year. If Zara is serious about producing sustainable clothes, i feel that most of its clothing line should use organic materials instead of just one collection. What do you think? How can a fast fashion brand like Zara and H&M be truly sustainable?
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