I have given a look to Nissan's Sustainability Report. I found interesting that Nissan mentioned not only the environmental friendliness of its autos, but also regarding their operations in general (e.g. use of clean energy sources in their buildings). Furthermore, I found also interesting that Nissan does not only stress their commitment towards the environment, but also it mentions its support to philanthropic activities. This points out that Nissan wants to show that it is a sociable and environmental friendly company.
Regarding the information about its environmental contribution, I found noteworthy that they present several statistical data and results. However, Nissan never mentions in its report how the measurements were carried out or if any institution has certified them (especially the ones related with the environmental impact of its operations). In my opinion, Nissan shall include this information. Otherwise, some people might think that Nissan is using some kind of Green Washing method. By providing more accurate and complete information, Nissan can get a greener image and convince more people about the honesty of its efforts.
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