I set out to research a bit into this and found something that excited me a lot, Nike's Considered. Good looking shoes and products, great story and a good cradle to cradle
perceptive.
http://uk.reuters.com/article/2008/10/28/btscenes-us-nike-idUKTRE49R74W20081028
the article written in 2008 makes some massive claims, just look at this:
Nike, whose U.S. track and field uniforms during the recent Beijing Olympics were made from recycled Coca-Cola bottles, set a target to have all its shoes meet "Considered" standards by 2011, all clothing by 2015, and all equipment like balls, gloves and backpacks by 2020.
so now, 2015 both shoes and clothing should have the standard right? I try to search Nike.com but the latest report i found of this is from 2011. It then seems to have been abandoned. I can't help but ask why.
Sustainable sustainability is a key. And for that as we are discussing, view of the green washing, we should not consider it as a true work of company towards better world. : )
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