Thursday, October 27, 2016

STELLA MCCARTNEY ADMITS THAT EVEN SHE'S NOT 100% ECO-FRIENDLY

It is very hard to be sustainable, just being responsible is realism. Stella McCartney, a big name is fashion recognises it. Is it a confirmation that "sustainability" does not exist? Is it just a buzz word? Opinions are mixed. But what is interesting in that is that at least more and more people are thinking about changing the traditional way of doing things, looking for "better" ways. This is even a push to innovation, as we have to innovate to be able to get out of the conventional way of doing things. It is indeed then a value that is added, to everyone. Sustainability therefore is value-adding, not a burden. http://fashionista.com/2014/05/stella-mccartney-sustainability
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2 comments:

  1. UnknownOctober 27, 2016 at 10:44 PM

    The company accepts that they are not sustainable yet; however it tries hard in comparison to other companies. Since 2014, the company works with non-profit and still continue to find alternatives to these environmentally damaging materials for her namesake brand by 2017. This also bring a question: Do these companies try to be sustainable because of the reputation and brand? It is hard to understand which company is really trying to be sustainable

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  2. UnknownOctober 27, 2016 at 11:03 PM

    I do agree with you. Many of them just do it to make their brand image better. Is that sustainability?

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