Final post

Responsible marketing considers Vc, Vf, Vp, Vs, Vn as a whole. It means when company decides to offer solution to a specific problem, the solution does not trade one value for another. New problem should not be caused when old one is solved.

To change current marketing situation, companies will have to be truly aware of the impact of their products. Although government can prescribe regulation so that companies are forced to be responsible, it is a solution only comes after problem happened. Many companies accept the idea of responsible marketing out of cost reduction consideration. It is reasonable in that companies' interest is subjected to shareholders' interest largely. If they want to change, probably they should start by choose investors carefully and make sure there is no interest conflict.